As a passionate fan of stand-up, who generally respects what Netflix has done in the comedy space in recent years, I hoped I’d have a better update on ticket sales for the upcoming third installment of Netflix Is a Joke Fest, which is set to take over Los Angeles from May 4-10.
Particularly after my April 6 newsletter, where I highlighted around 30 sell-outs.
But a glance at platforms like Ticketmaster speaks to the concerns of the comedy insider I spoke with for that issue — that this year’s fest will be “a story of the haves and the have-nots.”
“There’s still a significant number of tickets to be sold, in some venues more so than others,” our source told said at the time. “There's a lot of competition in the marketplace, a lot of shows, people fighting over the same dollar in a tough economy. I don't think gas prices are helping people to be able to afford tickets, and people are pulling back a little bit.”
A couple weeks out from the festival, one positive is validation of Netflix’s investment in podcast The Pete Davidson Show: After getting to low ticket warning with his show featuring John Mulaney, Davidson has booked another at the Wiltern to feature Nikki Glaser. That aside, though, I’m not seeing many more sell-outs on the schedule than I did when we last checked in.
Strangely, some of the biggest marquee names in comedy are those with the most tickets left to sell. As of now, Shane Gillis, Louis C.K., and John Mulaney are far from selling out their shows set for The Hollywood Bowl. Katt Williams has a good way to go at Intuit Dome, as does Nate Bargatze with two shows at the venue, and his May 9 show in particular. Seinfeld’s sales aren’t great for a show featuring Leanne Morgan, slated for The Greek on May 5, and Jim Gaffigan hasn’t yet approached selling out the Dolby.
The numbers are puzzling when you consider all the records comics like Bargatze and Morgan are achieving around the world — and as Gillis approaches his huge homecoming show at Lincoln Financial Field. And it’s striking to assess them in relation to the ticket sales of younger, buzzy comics like Gianmarco Soresi and Jeff Arcuri, who have sold out multiple shows, albeit at much smaller venues.
Not to mention podcasts like Comedy on the Fly and The Bald & the Beautiful, which are also working in this context — again, at a lower level.
Let’s hope we see a bit more progress on some of these shows, from some of the world’s greatest stand-ups, before May comes. |