As an endless source of both excitement and consternation, ChatGPT has captured our collective imagination. In a series of recent articles co-authored with experts from BHI and BCG X, we aim to look beyond today’s hype—to a future (perhaps quite near) in which ChatGPT and other Generative AI systems play a critical role in business and society.
Generative AI will enable many companies to do what has previously been out of reach:truly democratize AI access and adoption as barriers to entry fall. Before long, generative algorithms will drive innovation across industries. But a new set of vulnerabilities and ethical issues will create risk and threaten to erode trust. As organizations identify novel ways to deploy Generative AI, they must be sure to roll out robust Responsible AI programs.
The latter is just one business fundamental that leaders need to double down on. Another pillar? Humans aren’t going anywhere. Yet as psychologist Gerd Gigerenzer warns in a new Thinkers & Ideas podcast interview, if humans don’t make themselves smarter , their use of AI can cause the atrophy of skills, create ambiguity around truthfulness, and foster unhealthy reliance. Indeed, humans will need to become careful seekers of truth in a world in which AI is designed to persuade.
Finally, an article from the Center for Macroeconomics archives offers an historical perspective to this frenzied moment: Technology is but the fuel of productivity growth, not the spark.
As always, we would love to read your thoughts and reactions.
Best regards,
Martin Reeves and François Candelon | | | |
| What ChatGPT Really Means for the Future of Business | | Generative AI, the technology underlying ChatGPT, is poised to disrupt nearly every industry in which knowledge from written records, videos, or images can be digitized. In the near term, it will democratize access; in the medium term, it will drive innovation. READ MORE → | | Embracing Emerging Tech While Staying Grounded in Fundamentals | | When the hype is stripped away, Generative AI systems are just technology. And, like any technology, what ultimately matters most is not just whether it is used, but how its use will affect business models and how it can change businesses’ relationships with customers. READ MORE → | | Separating Fact from Fiction in an Algorithmic World | | The ability to generate persuasive text at a fraction of the cost or effort a human would require has the potential to create value in multiple fields. But it also creates new challenges. Foremost among these are judging the truthfulness of the content and attributing authorship. READ MORE → | | Why We Need Responsible AI Now More than Ever | | Generative AI systems are exposing new challenges and vulnerabilities for business. Leaders need to prepare to harness Generative AI’s tremendous potential—in a manner consistent with the ethics commitments they’ve made to their stakeholders. READ MORE → | | The Secret of Productivity Growth Is Not Technology | | In this World Economic Forum article, we argue that while technology is the fuel of productivity growth, tight labor markets are the spark. Companies are forced to better utilize technology when talent is in short supply. READ MORE → | | | | | |
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