Radio City, India's leading radio network, and Mid-day, Mumbai's leading tabloid launch the third edition of 'Hitlist OTT awards'. Public voting for the most-awaited OTT awards commenced on 18th February 2022. After the successful conclusion of the first two seasons, the third season is underway to nominate and determine the most original and credible listeners' choice award that recognizes the best of India's talent and content on the OTT platform.
India's OTT creators have become an integral part of the entertainment space and established their own identity with original stories and brilliant portrayal of talented performances. Hitlist OTT Awards were first launched in 2020 and received a great response from the audience in its first two seasons. The third season of the most original and credible OTT Awards continues on its legacy to identify ingenious talent from the OTT space.
A month-long voting process for the public started on 18th February 2022 and will close on 18th March 2022. The in-house jury including Mayank Shekhar, a well-known film critic & Mid-day's entertainment editor along with Radio City RJ Salil Acharya, India's recognized star influencer, and several other well-known online critics will be empaneled as the judges. The public will get an opportunity to choose their favorite talent across 16 popular nomination categories such as Best Show, Best Season, Best Web Film (Hindi and Non-Hindi), Best Non-Fiction, Best Online Sensation, Best Actor – Series (Male & Female), Best Supporting Actor – Series (Male & Female), Best Actor – Film (Male & Female), Best Supporting Actor – Film (Male & Female), Best Ensemble Cast, Best Showrunner/ Creator. The digizens can log in to the URL – https://www.radiocity.in/hitlistawards available on Radio City and Mid-day's social media channels and cast their vote (Janta ka faisla). The award finale will be held on 29th March 2022 in Mumbai in the presence of the nominees and prominent personalities from the OTT entertainment world.
Ashit Kukian
Speaking about being the most democratic OTT awards in the country, Ashit Kukian, Chief Executive Officer, Radio City said, "It gives us great joy to witness the ongoing enthusiasm for the third season of the Hitlist OTT Awards. It's one of the most sought-after events as it recognizes innovative content creators and talented artists who have been at the forefront of developing enriching entertainment for the OTT platform. The last two award seasons were successful in truly transforming the OTT awards landscape. These awards have gained popularity among audiences pan India and have consequently raised the bar for OTT players to produce quality content that resonates with the viewers' expectations. As the OTT market is predicted to grow at 22-25% CAGR, recognitions such as the Hitlist OTT Awards will continue to build a legacy that celebrates the diligence of creators and artists to bring quality entertainment to the audiences. We are excited to witness the battle unfold to crown these creative and talented performances in the OTT space."
The third season kick-started with OTT industry stalwarts namely Aparna Purohit – Head, India Originals, Amazon Prime Video; Pratiksha Rao – Director- Films and Licensing, Netflix India; Nimisha Pandey – Chief Content Officer, Hindi Originals – ZEE5; Arunabh Kumar – Founder, TVF; Sameer Nair – CEO, Applause Entertainment; Apoorva Mehta – CEO, Dharma Productions; Madhu Bhojwani – Partner, Emmay Entertainment, participating in an engaging panel discussion around the topic 'Deep-diving into the evolving OTT industry' which was moderated by Mayank Shekhar.
Radio City & Mid-day have begun promotions of Hitlist OTT Awards – Season 3 on their social media platforms along with cross-promotions from OTT actors on their respective social media handles. Radio City RJs are generating excitement around the awards in the form of contests, interviews with celebrities, industry speaks, trivia time, and much more. These contests and interviews provide the listeners an opportunity to interact with their favorite OTT actors and stars. Similarly, Mid-day also has begun to run daily campaigns to generate public awareness for the award nominations. The entire awards nomination list is being featured on the popular tabloid along with a designated Hitlist section that showcases the artist's profile and interviews of the nominees. These interviews cover the journey of the artists, their experiences, the evolution of the OTT platform, and its potential to capture the entertainment space. Promotions for the 3rd season are being carried out across radio, print, digital, social media, and on-ground platforms.
